Channel read
Retention, click-through, traffic sources and what your best and worst videos have in common.
YouTube Channel AuditA Straight Answer, Including When It Is No
We look at the channel, the category and your buyers, then tell you what is actually wrong and what to change first. Sometimes the honest answer is that YouTube is not your best channel.
A YouTube channel audit is worth having for one reason: it tells you whether to keep going. Most of them do not. They arrive as a sixty-slide deck of observations you already had, ending with a proposal.
Ours ends with a recommendation you can act on in a week, and sometimes that recommendation is to spend the money somewhere else. We have told companies their buyers are not on YouTube in any meaningful number. It is a poor way to win work and an honest way to answer the question.
What we look at: where your retention actually breaks, what your best videos have in common, which of your competitors is winning and what they are doing differently, and how much search demand sits under your category. If there is not enough demand to build on, that shows up quickly and we will say so.
You do not need an existing channel. If you have not started, the audit looks at your category and your buyers instead of your back catalogue and answers the only question that matters at that stage, which is whether this is worth your budget at all.
Category read
Who is winning in your category on YouTube, what they publish, and what they are ignoring.
Search demand
What your buyers search for on YouTube, and whether there is enough of it to build on.
The first three changes
Ranked by impact against effort, so you know what to do on Monday.
A go or no-go
Whether YouTube deserves your budget, and what we would do instead if it does not.
A walkthrough call
We present it live and you can argue with it. The document is yours afterwards either way.
How it works
- 01
You send us access
Public data gets us most of the way. YouTube Analytics access makes the retention read much sharper.
- 02
We analyze
Around a week. Your channel, your competitors, and the search demand underneath both.
- 03
We present
A live walkthrough of what we found, what we would change, and in what order.
- 04
You decide
Run it yourself, hand it to your team, or bring us in. No obligation either way.
A good fit if
- You have a channel and it is not growing
- You are about to invest in YouTube and want a second opinion
- You are considering hiring for YouTube and want to scope the role
- You want to know if YouTube is right before committing budget
Not a fit if
- You want validation rather than an assessment
- You have no channel and no intention of starting one
Questions
- What does a YouTube channel audit cost?
- It is a fixed fee agreed before we start, based on how much material there is to review. We tell you the number on the first call, not after.
- What if we do not have a channel yet?
- Then the audit looks at your category and your buyers instead of your back catalogue, and answers whether to start at all.
- Is this a sales pitch?
- No. The deliverable is the document and the walkthrough. We have told companies not to invest in YouTube, which is a bad sales tactic and an honest answer.
- How long does it take?
- About a week from getting access, then a call to walk through it.